CUPRA is proud to become the title sponsor of the CUPRA Barcelona Tower Running Challenge 2026, an extraordinary event that will bring the thrill of sport to the Mirador Torre Glòries.
On Saturday January 17th, 2026, at 5:30 PM, 400 athletes from around the globe will take on the ultimate test: racing up the iconic Torre Glòries in Barcelona at full speed in a spectacular nighttime vertical run. This major event counts towards the Tower Running World Championship, organized by the TWA, cementing the city as a key hub for international competition.
In addition, CASA SEAT’s CUPRA Running Tribe has confirmed its attendance, bringing its energy and sporting spirit to make this first edition an even more vibrant event with music and DJs, connecting with Barcelona’s running community before and after the run.
